Enterprise AI value is unlocked through roadmaps, governance, and adoption programs — not model selection. We build the operating capability that makes AI stick.
Go-to-market is a system of customer signals, sales motions, and revenue operations. We design it with the same rigor applied to product.
Fluent in English, Spanish, and Portuguese. Track record across luxury EMEA, consumer health US, capital markets New York, and agri-business LATAM.
We build things ourselves. Mformula (mformula.com) is a live AI platform — not a case study. Clients benefit from practitioner-grade insight, not advisory distance.
Sixteen years building and shipping — across AI product management, GTM strategy, CRM and revenue operations, eCommerce, and enterprise digital transformation. Clients have spanned an iconic European luxury house, a prestigious UK national fashion authority, a top-2 UK classifieds marketplace (10M+ users), US consumer health brands, and a YC-backed AI agent infrastructure startup.
AI Product: Conceived, architected, and shipped Mformula (mformula.com) — three agents live (Intake, Verification, Recommender via Claude API). Stress-tested at 50 concurrent sessions: 100% success rate, 1618ms p50 latency, zero ranking violations. Designed and executed a two-layer evaluation framework spanning business and data science metrics.
Revenue Operations: 39% YoY revenue growth via pricing strategy and funnel optimization. 25% lift in lead-to-close conversion via MEDDIC and behavioral analytics. Led SaaS deployment of SugarCRM + Monday.com for a US wellness brand.
An AI-powered supplement trust platform built on the Awakened Buyer thesis — consumers who have lost trust in Amazon's supplement marketplace due to label fraud and fake reviews. Mformula replaces brand claims and star ratings with a structured Trust Score: a weighted classifier built from third-party lab results, sourcing transparency, and manufacturing standards.
Three agents live: Intake (WF1 onboarding), Verification (WF2 recommender), and Recommender (WF3 via Claude API). Stress-tested at 50 concurrent sessions — 100% success rate, sub-1700ms p95 latency, zero ranking violations. Investor brief at mformula.com.